What is the basic concept behind Charity Attributes?
With over 2 million charities in the United States, finding the perfect charity to dedicate your support and time is a daunting task with the basic search tools available on the market today. In today's competitive market for donor dollars the top 3% of the charities in the United States tend to attract more than 90% of the donation money annually. The Charity Attributes program is designed to level the playing field for all charities within the United States by giving them the opportunity to be discovered through their unique attributes and a search engine designed to introduce donors to organizations that have similar interests. We could be compared to some of the dating services with a small twist. We are looking to match donors and charities.